ABOUT US AND OUR PRODUCTS
The Jelling Dragon* is a mail order business** that primarily sells to Viking and Early Medieval re-enactors and living history enthusiasts,
but our customers also include museums, schools, theatres, film companies and followers of the Nordic faith and tradition.
Our online store was first created in 1997 and since then it has undergone many upgrades and transformations.
Originally it was at members.aol.com/jelldragon, this then changed to www.jelldragon.co.uk and finally in 2001 we moved over to our current site
You can view the many transformations our website has gone through by clicking here.
The present version of our website provides the most comprehensive collection of Viking age reproductions to be found anywhere on the web!
The company is owned and managed by Rob Taylor. Rob is a widely travelled
and well known re-enactor who is regularly
seen at re-enactment events around Europe, both as a warrior and a merchant.
ROB'S PERSONAL PAGES
Visit my new blog - LAND OF THE FAE
The Jelling Dragon operates as an
online retail store for
the many craftsmen and traders that Rob has met in his 20 years or so on the
Viking and Medieval re-enactment scene. These include blacksmiths, armourers, silversmiths, bronze casters, textile workers and wood turners,
as well as traditional workshops producing hornware and hand-blown glass.
We hope to play our own small part in reviving the lost culture of Northern Europe,
and to that end we have been supplying cultural costume and artifacts to like minded people
from around the globe for more than a decade.
Every week we send out dozens of orders to Great Britain (48%), United States (28%), continental Europe (10%) and Scandinavia (5%)
as well as Canada (5%), Australia and New Zealand (3%) and the rest of the world (1%). (Based on 2010 sales figures.)
Our customers like our products so much they usually return to buy more.
Every month we get dozens of orders from returning customers!
These include re-enactors, collectors, museums, movie producers, theatre prop houses, schools and those just
seeking a unique gift.
*** Over 90% of the products that we sell are sourced in Scandinavia and the British Isles! ***
Most of our products are uniquely handmade by individual craftsmen. Mass production is avoided where at all possible!
Each of our suppliers and every one of their products must pass the following strict quality control criteria before they can be added to our inventory...
Therefore you can rest assured that any product you purchase from us will be of high quality, practical, durable, authentic and efficiently delivered!
- QUALITY - Each item must be produced with craftsmanship and finished with precision.
- PRACTICABALITY - Each item must be useable for the purpose for which it was designed.
- DURABILITY - Each item must stand the test of time.
- AUTHENTICITY - Each item must be as near as possible an authentic replica of an original.
- RELIABILITY - Our suppliers must prove to us that they can consistently deliver on time and to a consistent quality.
* The name 'Jelling Dragon' (pronounced 'Yelling Dragon') is taken from our dragon logo. Jelling was the seat of the Viking kings of Denmark and is
also the name for one of the main styles of Viking art.
** Please note that The Jelling Dragon is not a regular mail order company. Although many of our products are available "off the shelf"
many have to be handmade to order by skilled craftsmen, and so will take some time to produce if we don't already have them in stock.
Click here to view our delivery times.